Revamped Tata Sierra Legend Series Targets Festive Season Buyers
Tata Motors has strategically expanded its Sierra lineup by launching the Legend Series. This move introduces 16 new variants, enhancing the model’s appeal with additional features and competitive pricing.
Sierra Legend Series Key Features
- Enhanced Comfort: The Pure L variant offers leatherette interiors and a 10.25-inch infotainment system, elevating the cabin experience.
- Advanced Tech: The Pure L (O) adds a voice-assisted panoramic sunroof, providing a premium touch for tech-savvy buyers.
- Driver Convenience: The Pure+ L includes ventilated front seats and a six-way powered driver’s seat, ensuring maximum comfort on long drives.
- Adventure Ready: The Adventure+ L variant offers a wide range of powertrain options, including the powerful Hyperion turbo-petrol automatic.
Sierra Legend Series Engine and Specifications
- Engine Options: The series retains the robust 1.5-litre Revotron petrol, 1.5-litre Hyperion turbo-petrol, and 1.5-litre Kryojet diesel engines, providing versatile performance choices.
- Safety Features: Tata Motors ensures safety with six airbags, ESP, and all-wheel disc brakes as standard across the range.
Tata Sierra Legend Series Price in India
Tata Motors prices the Sierra Legend Series from Rs 11.99 lakh to Rs 19.49 lakh, ex-showroom. The entry-level Smart+ petrol manual variant starts at Rs 11.49 lakh, while the Legend Series begins at Rs 50,000 higher.
The introduction of the Legend Series aims to rejuvenate interest in the Sierra as sales have softened since their March peak. By offering more variants with smaller price increments, Tata Motors mirrors its successful Nexon strategy. This approach could attract a broader audience, especially during the upcoming festive season. The market will closely watch if these enhancements translate into stronger sales figures.
